e.l.f.
e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Helps Visibly Even Skin & Brighten, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz
4.6
$7.89
A transformative gel-based anchor formulated with niacinamide to unify skin tone and secure your complexion with a luminous, dew-drenched finish.
Editorial Verdict
8.4 / 10
“We find the texture remarkably cooling, providing a sophisticated bridge between skincare and cosmetics. It transcends the typical primer, acting as a tactile velvet grip that illuminates from within whilst refining the canvas. The infusion of four percent niacinamide ensures the skin remains as balanced as it is radiant throughout the evening.”